> For the complete documentation index, see [llms.txt](https://docs.bloomanalytics.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.bloomanalytics.io/ad-platform-metrics.md).

# Ad Platform Metrics

Ad Platform Metrics consolidates advertising performance from Facebook, TikTok, YouTube, Google, and Amazon Ads into one Bloom dashboard.

#### What is Ad Platform Metrics?

Ad Platform Metrics gives you a consolidated view of advertising performance across the different ad platforms connected to Bloom. Instead of checking each ad account separately, you see spend, ROAS, clicks, conversions, and other metrics for Facebook, TikTok, YouTube, Google, and Amazon Ads in one place. The data is available as a platform-by-platform Table View or chart view driven by the date range you select.

#### How it Works

Ad Platform Metrics pulls advertising data from each connected platform and combines it into a single date-range view. You can analyze the data in two complementary ways.

**Note:** All values are sourced directly from the Ad Platforms API.

**Table View vs Chart View**

Table View and Chart View are designed for different types of analysis.

| **View**   | **When to Use it**                                                                                                                                                                                                  |
| ---------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Table View | Detailed analysis. Compare individual platforms and see metrics such as spend, ROAS, CPC, CTR, conversions, and conversion value.                                                                                   |
| Chart View | Visual analysis. Quickly understand advertising spend trends and compare the contribution of different platforms. Platform checkboxes control which channels are included in the visualization and summary metrics. |

**Data Available**

**Table View metrics**

Table View shows a Grand Total row plus a row for each connected platform (for example Facebook, TikTok, YouTube, Google, Amazon Ads). For each row, Bloom shows:

<table data-header-hidden data-search="false"><thead><tr><th></th><th></th></tr></thead><tbody><tr><td><strong>Metric</strong></td><td><strong>What it Tells You</strong></td></tr><tr><td>Ad Spend</td><td>How much was spent on advertising.</td></tr><tr><td>ROAS (API)</td><td>Revenue or conversion value generated for every $1 of ad spend.</td></tr><tr><td>Clicks</td><td>Number of clicks generated by the ads.</td></tr><tr><td>CPC</td><td>Average cost per click.</td></tr><tr><td>CTR</td><td>Percentage of impressions that resulted in clicks.</td></tr><tr><td>Conversion Value</td><td>Revenue or value reported by the advertising platform.</td></tr><tr><td>Impressions</td><td>Number of times the ads were shown.</td></tr><tr><td>Conversions</td><td>Number of conversions reported by the platform.</td></tr></tbody></table>

The Grand Total row combines available platform data for the selected date range, so you can see overall performance without checking each platform separately. For example, a Grand Total might show Ad Spend $14,666, ROAS 3.32, Clicks 12,193, CPC $1.20, CTR 1.00%, Conversion Value $48f,733, Impressions 1,224,519, Conversions 1,297.

**Ad Spend Trend chart**

Chart View displays Ad Spend Trend as a stacked bar chart. Each bar represents a time period within the selected date range, and the sections of each bar represent the advertising platforms (for example Facebook Ads, Google Ads, TikTok Ads, Amazon Ads). This makes it easier to see how much you are spending on each platform and how total spend changes from period to period.

**Platform checkboxes**

Below the chart, checkboxes let you select or deselect individual platforms. The chart and the summary metrics above it update to reflect only the selected platforms, so you can answer questions such as:

* How much am I spending across all platforms?
* How much am I spending only on Meta and Google?
* What does my advertising performance look like without Amazon Ads?
* How much of my total spend is coming from TikTok?

**Chart View summary metrics**

At the top of Chart View, Bloom shows a quick summary of the selected advertising data. Each metric also shows the change compared with the previous comparable period.

| **Metric**       | **What it Shows**                                                                                        |
| ---------------- | -------------------------------------------------------------------------------------------------------- |
| ROAS (API)       | Return generated from advertising spend based on the conversion value reported through the platform API. |
| Conversion Value | Total conversion value attributed by the selected advertising platforms.                                 |
| Conversions      | Number of conversions reported by the selected platforms.                                                |
| Ad Spend         | Advertising spend for the selected platforms.                                                            |
| Clicks           | Number of clicks generated by the selected platforms.                                                    |

For example, an Ad Spend of $8,711 with ↑ +$4,910 (129.2%) from $3,801 means the current period's spend is $8,711 compared with $3,801 in the previous comparison period.

#### How to Use it

1. At the top of Ad Platform Metrics, select the date range you want to analyze (for example, Sep 2, 2026 to Sep 16, 2026). All metrics in both Table and Chart views are calculated for this range.

<figure><img src="https://749049708-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F9Cj862knfGNqzzPFauD6%2Fuploads%2FnRwVmmh0W2AG0GTuECef%2Fimage.png?alt=media&amp;token=cadadf45-6b61-4063-b635-14a42055f4dd" alt="Ad Platform Metrics in Bloom "><figcaption></figcaption></figure>

2. Open Table View to compare platforms side by side. Review the Grand Total row for overall performance, then each platform row for spend, ROAS, CPC, CTR, conversions, and conversion value.
3. Switch to Chart View to see the Ad Spend Trend stacked bar chart and how spend is distributed across platforms over time.
4. Use the platform checkboxes below the chart to include or exclude specific platforms. The chart and the summary metrics at the top update based on your selection.

<figure><img src="https://749049708-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F9Cj862knfGNqzzPFauD6%2Fuploads%2FhWF1NPLAmyrCx1ae7v4K%2Fimage.png?alt=media&amp;token=2ef2d114-1811-4cad-af3a-3db9cf971d47" alt="Ad Platform Metrics in Bloom"><figcaption></figcaption></figure>

5. Read the summary metrics at the top of Chart View to see current-period totals and the change versus the previous comparable period.