Email Marketing Integrations

Connect Klaviyo, Mailchimp, and Omnisend to Bloom to analyze email marketing performance and profit in one place, with UTM-based attribution for Omnisend

How to connect Klaviyo

1. Open Bloom and go to the Integrations page.

2. Find Klaviyo under the Email Marketing integrations and click "Connect."

3. Follow the prompts to authorize your Klaviyo account.

Once connected, Bloom syncs the available Klaviyo data and uses it to provide email performance and profit insights.

How to connect Mailchimp

Connecting Mailchimp is similar to connecting Klaviyo:

1. Open Bloom and go to the Integrations page.

2. Find Mailchimp under the Email Marketing integrations and click "Connect."

3. Follow the prompts to authorize your Mailchimp account.

Once connected, Bloom syncs the available Mailchimp data and provides email performance and profit insights.

How to connect Omnisend

1. Open Bloom and go to the Integrations page.

2. Find Omnisend under the Email Marketing integrations and click "Connect."

3. Follow the prompts to authorize your Mailchimp account.

Important Note

Omnisend does not share campaign-level order data through its API, so connecting your account alone is not enough. Instead, Bloom uses Marketing Attribution to track Omnisend-attributed orders. Complete all three steps below to enable it:

1. Enable the Bloom App Embed in your Shopify store to track visitor activity and the customer journey.

2. Enable the Bloom Checkout Extension so Bloom can match completed orders to each visitor's journey.

3. Set up UTM parameters for your Omnisend campaigns and workflows so Bloom can attribute orders accurately.

Once all three are done, Bloom tracks Omnisend-attributed orders through Marketing Attribution, so you can analyze their performance and profit.

Bloom Pixel must be enabled and all three steps completed for accurate Omnisend tracking.