> For the complete documentation index, see [llms.txt](https://docs.bloomanalytics.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.bloomanalytics.io/bloom-pixel/enable-bloom-pixel-3-steps/bing-ads-microsoft-advertising.md).

# Bing Ads (Microsoft Advertising)

**Where to Add:**

* Bing Ads > Campaigns > Settings > Account level options > Tracking template field

**Snippet to Use:**

```html
{lpurl}?bl_source=bing&bl_campaign={CampaignId}&utm_term={AdGroupId}&bl_adid={adid}
```

**Notes:**

* `bing` is manually added as the source, and `{adid}` is Bing’s dynamic parameter.
* As with Google Ads, Bing Ads allows overriding templates at campaign level. Make sure no other tracking templates conflict with your setup.

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