> For the complete documentation index, see [llms.txt](https://docs.bloomanalytics.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.bloomanalytics.io/bloom-pixel/enable-bloom-pixel-3-steps/klaviyo-utm-parameters.md).

# Klaviyo UTM Parameters

Easily track the performance of your Klaviyo campaigns and flows by adding UTM parameters to your links. This allows you to analyze campaign- and flow-level engagement in tools like Google Analytics, ensuring accurate attribution and helping you optimize your email and SMS marketing efforts.

### Steps for Account-Level UTM Setup

**Step 1:** Access UTM Settings

* Go to **Settings → Other** in your Klaviyo account.

<figure><img src="/files/OBXLSZP5suo2x0an6LtW" alt=""><figcaption></figcaption></figure>

**Step 2:** Enable UTM Tracking

* Click on **UTM Tracking**.

<figure><img src="/files/bvC37FjQKwtdebVE8SCC" alt=""><figcaption></figcaption></figure>

**Step 3:** Select UTM Parameters

* Click on the check for **Campaign (utm\_campaign)** and **ID (utm\_id)**.
* ⚠️ Ensure that the campaign value and flow value match the recommended format shown in the image below.

<figure><img src="/files/s9VJGog4G2AwjkwzIjp2" alt=""><figcaption></figcaption></figure>

**Step 4:** Enable Automatic UTM Application

* Turn **Automatically add UTM parameters to links** **ON**.

<figure><img src="/files/QEwUkSyTKJqPlT2XbnZZ" alt=""><figcaption></figcaption></figure>

**Step 5:** Save Changes

* Click **Save** to apply your account-level UTM settings.

<figure><img src="/files/jGlFjm5yaE73V2zY6txb" alt=""><figcaption></figcaption></figure>

### To verify UTM parameters

**Campaign Settings:**

* When editing a campaign, scroll to the **Tracking** section.
* Ensure **Include tracking parameters** is **ON**.<br>

**Flow Settings:**

* Edit your flow and open each **Email** or **SMS** action.
* In the **Settings** section (right-hand column), make sure **Enable UTM Tracking** is **ON**.