Klaviyo UTM Parameters

Easily track the performance of your Klaviyo campaigns and flows by adding UTM parameters to your links. This allows you to analyze campaign- and flow-level engagement in tools like Google Analytics, ensuring accurate attribution and helping you optimize your email and SMS marketing efforts.

Steps for Account-Level UTM Setup

Step 1: Access UTM Settings

• Go to Settings → Other in your Klaviyo account.

Step 2: Enable UTM Tracking

• Click on UTM Tracking.

Step 3: Select UTM Parameters

• Click on the check for Campaign (utm_campaign) and ID (utm_id).

• ⚠️ Ensure that the campaign value and flow value match the recommended format shown in the image below.

Step 4: Enable Automatic UTM Application

• Turn Automatically add UTM parameters to links ON.

Step 5: Save Changes

• Click Save to apply your account-level UTM settings.

To verify UTM parameters

Campaign Settings:

• When editing a campaign, scroll to the Tracking section.

• Ensure Include tracking parameters is ON.

Flow Settings:

• Edit your flow and open each Email or SMS action.

• In the Settings section (right-hand column), make sure Enable UTM Tracking is ON.