# Klaviyo UTM Parameters

Easily track the performance of your Klaviyo campaigns and flows by adding UTM parameters to your links. This allows you to analyze campaign- and flow-level engagement in tools like Google Analytics, ensuring accurate attribution and helping you optimize your email and SMS marketing efforts.

### Steps for Account-Level UTM Setup

**Step 1:** Access UTM Settings

* Go to **Settings → Other** in your Klaviyo account.

<figure><img src="https://749049708-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F9Cj862knfGNqzzPFauD6%2Fuploads%2FdKA3cFS7Yd3nbwZFoe61%2FScreenshot%20(98).png?alt=media&#x26;token=a0b60484-23ff-476b-831a-3c632d93c469" alt=""><figcaption></figcaption></figure>

**Step 2:** Enable UTM Tracking

* Click on **UTM Tracking**.

<figure><img src="https://749049708-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F9Cj862knfGNqzzPFauD6%2Fuploads%2F54uHPZIeeEW6ZyzuQsdM%2FScreenshot%20(99).png?alt=media&#x26;token=fbed9163-865a-462e-9e5d-1d63dae75c47" alt=""><figcaption></figcaption></figure>

**Step 3:** Select UTM Parameters

* Click on the check for **Campaign (utm\_campaign)** and **ID (utm\_id)**.
* ⚠️ Ensure that the campaign value and flow value match the recommended format shown in the image below.

<figure><img src="https://749049708-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F9Cj862knfGNqzzPFauD6%2Fuploads%2FI5kl8OiSrxJlqGKEDXEf%2FScreenshot%20-%202026-03-24T153442.245.png?alt=media&#x26;token=7af516ea-b637-4038-bb85-95e152026108" alt=""><figcaption></figcaption></figure>

**Step 4:** Enable Automatic UTM Application

* Turn **Automatically add UTM parameters to links** **ON**.

<figure><img src="https://749049708-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F9Cj862knfGNqzzPFauD6%2Fuploads%2F5L8uWdDDp0bJBXRC1EoT%2FScreenshot%20-%202026-03-24T153557.170.png?alt=media&#x26;token=88cb5109-2d82-4da7-b463-5401ac8c818d" alt=""><figcaption></figcaption></figure>

**Step 5:** Save Changes

* Click **Save** to apply your account-level UTM settings.

<figure><img src="https://749049708-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F9Cj862knfGNqzzPFauD6%2Fuploads%2F4eci5VZBPOU9PwL6qAL4%2FScreenshot%20(101).png?alt=media&#x26;token=ea116982-d36e-4e06-b31b-65f035f0437b" alt=""><figcaption></figcaption></figure>

### To verify UTM parameters

**Campaign Settings:**

* When editing a campaign, scroll to the **Tracking** section.
* Ensure **Include tracking parameters** is **ON**.<br>

**Flow Settings:**

* Edit your flow and open each **Email** or **SMS** action.
* In the **Settings** section (right-hand column), make sure **Enable UTM Tracking** is **ON**.
