Meta Ads UTM Parameter

Meta Ads (Facebook & Instagram) run multiple campaigns and ads simultaneously. By adding Bloom’s tracking parameters, Bloom can accurately attribute each visitor and conversion to the exact campaign and ad, giving you a clear view of your marketing performance.

When adding UTMs, choose from the following to ensure accurate tracking by Bloom:

If You Have Existing UTM Parameters in Your Ads

If You Have No Existing UTM Parameters

To Verify Added Parameters