> For the complete documentation index, see [llms.txt](https://docs.bloomanalytics.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.bloomanalytics.io/bloom-pixel/enable-bloom-pixel-3-steps/meta-ads-utm-parameter.md).

# Meta Ads UTM Parameter

Meta Ads (Facebook & Instagram) run multiple campaigns and ads simultaneously. By adding Bloom’s tracking parameters, Bloom can **accurately attribute each visitor and conversion** to the exact campaign and ad, giving you a clear view of your marketing performance.

#### When adding UTMs, choose from the following to ensure accurate tracking by Bloom:

### [If You Have Existing UTM Parameters in Your Ads](https://docs.bloomanalytics.io/bloom-pixel/enable-bloom-pixel-3-steps/meta-ads-utm-parameter/if-you-have-existing-utm-parameters-in-your-ads)

### [If You Have No Existing UTM Parameters](https://docs.bloomanalytics.io/bloom-pixel/enable-bloom-pixel-3-steps/meta-ads-utm-parameter/if-you-have-no-existing-utm-parameters)

### [To Verify Added Parameters](https://docs.bloomanalytics.io/bloom-pixel/enable-bloom-pixel-3-steps/meta-ads-utm-parameter/verify-added-parameters)