Pinterest Ads UTM Parameter

Easily track the performance of your Pinterest ads by adding UTM parameters to your destination URLs. This helps you analyze campaign, ad group, and ad-level data in tools like Google Analytics, ensuring accurate attribution and better optimization decisions.

Steps to Add UTMs to Pinterest Ads

Step 1: In your Pinterest Business account, go to Ads → Reporting.

Step 2: In the Campaigns reporting table, locate the ad you want to update and click the edit icon next to it.

Step 3: Scroll down to the Ad Setup Details section.

Step 4: Copy the pre-configured URL below and replace <your_website> with your actual landing page.

<your_website>?utm_source=pinterest&ad_id={adid}&campaign_id={campaignid}

Step 5. Paste the updated URL into the Destination URL field and click Save.