# Pinterest Ads UTM Parameter

Easily track the performance of your Pinterest ads by adding UTM parameters to your destination URLs. This helps you analyze campaign, ad group, and ad-level data in tools like Google Analytics, ensuring accurate attribution and better optimization decisions.

### Steps to Add UTMs to Pinterest Ads

**Step 1:** In your Pinterest Business account, go to **Ads** → **Reporting**.

**Step 2:** In the Campaigns reporting table, locate the ad you want to update and click the **edit icon** next to it.

<figure><img src="https://749049708-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F9Cj862knfGNqzzPFauD6%2Fuploads%2Fc3zKcn8hBXj24xKpvUdk%2Fbloom_pinterest.png?alt=media&#x26;token=7223be46-0eb8-4f4c-83b6-16160b992643" alt=""><figcaption></figcaption></figure>

**Step 3:** Scroll down to the **Ad Setup Details** section.

**Step 4:** Copy the pre-configured URL below and replace *\<your\_website>* with your actual landing page.

```
<your_website>?utm_source=pinterest&ad_id={adid}&campaign_id={campaignid}
```

**Step 5.** Paste the updated URL into the **Destination URL** field and click **Save**.

<figure><img src="https://749049708-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F9Cj862knfGNqzzPFauD6%2Fuploads%2FralaD1mLipdJBkgJWPp8%2Fbloom_pinterest_edit.png?alt=media&#x26;token=0d393af4-dfc5-46d4-901c-4abf3112eb56" alt=""><figcaption></figcaption></figure>