> For the complete documentation index, see [llms.txt](https://docs.bloomanalytics.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.bloomanalytics.io/bloom-pixel/enable-bloom-pixel-3-steps/track-organic-traffic-using-utm.md).

# Track organic traffic using UTM

A [UTM](https://support.google.com/analytics/answer/10917952?hl=en#zippy=%2Cin-this-article) is a small piece of code added to the end of a URL that allows you to track where your traffic is coming from and how your campaigns and content are performing.

By using Bloom Analytics, you can track your [organic traffic](https://useinsider.com/glossary/organic-traffic/#:~:text=Organic%20traffic%20is%20those%20visitors,Google%2C%20Yahoo%2C%20or%20Bing.) with UTM links. When you add UTM parameters to links shared in places like social media, blog posts, or emails, Bloom can show you where your visitors are coming from. This helps you understand which channels or content bring the most traffic to your store, even if you're not running ads.

### UTM Parameter Breakdown

| Parameter     | Purpose                   | Example Value    |
| ------------- | ------------------------- | ---------------- |
| utm\_source   | The platform or source    | Instagram        |
| utm\_medium   | The type of traffic       | Organic          |
| utm\_campaign | Name of your campaign     | Black Friday     |
| utm\_content  | Placement or ad variation | Bio, Feed, Reels |

### How to Use UTM Parameters to Track Instagram Bio, Posts, and Reels

**UTM link examples** 

* **For Instagram Bio**

Use this in your Instagram bio link, especially if you change it based on promos or launches.

```
https://yourwebsite.com/?utm_source=instagram&utm_medium=organic&utm_campaign=bio&utm_content=linkinbio
```

* **For Instagram Story**

Use this when adding a swipe-up link or link sticker in an Instagram Story.

```
https://yourwebsite.com/?utm_source=instagram&utm_medium=organic&utm_campaign=product-launch&utm_content=story
```

### How to Use UTM Parameters to Track Facebook Posts, Ads, and Stories

**UTM link examples** 

* **Facebook Organic Post**

Use this when sharing a link in a regular Facebook post on your business page or personal profile.

```
https://yourwebsite.com/?utm_source=facebook&utm_medium=organic&utm_campaign=spring-launch&utm_content=feed-post
```

* **Facebook Story**

Use this when sharing a link in your Facebook Story (for pages with link-sharing capability or with a "swipe up" equivalent).

```
https://yourwebsite.com/?utm_source=facebook&utm_medium=organic&utm_campaign=new-arrival&utm_content=story
```

* **Facebook Group Links**

Facebook Groups and Communities are powerful spaces for niche engagement. Whether you're sharing links in your own group or participating in others, UTM parameters help you track exactly how much traffic you're getting from those efforts.

UTM Example for Facebook Group Links:

```
https://yourwebsite.com/?utm_source=facebook&utm_medium=organic&utm_campaign=group-strategy&utm_content=community-post
```