Track organic traffic using UTM

A UTM is a small piece of code added to the end of a URL that allows you to track where your traffic is coming from and how your campaigns and content are performing.

By using Bloom Analytics, you can track your organic traffic with UTM links. When you add UTM parameters to links shared in places like social media, blog posts, or emails, Bloom can show you where your visitors are coming from. This helps you understand which channels or content bring the most traffic to your store, even if you're not running ads.

UTM Parameter Breakdown

Parameter	Purpose	Example Value
utm_source	The platform or source	Instagram
utm_medium	The type of traffic	Organic
utm_campaign	Name of your campaign	Black Friday
utm_content	Placement or ad variation	Bio, Feed, Reels

How to Use UTM Parameters to Track Instagram Bio, Posts, and Reels

UTM link examples

• For Instagram Bio

Use this in your Instagram bio link, especially if you change it based on promos or launches.

https://yourwebsite.com/?utm_source=instagram&utm_medium=organic&utm_campaign=bio&utm_content=linkinbio

• For Instagram Story

Use this when adding a swipe-up link or link sticker in an Instagram Story.

https://yourwebsite.com/?utm_source=instagram&utm_medium=organic&utm_campaign=product-launch&utm_content=story

How to Use UTM Parameters to Track Facebook Posts, Ads, and Stories

UTM link examples

• Facebook Organic Post

Use this when sharing a link in a regular Facebook post on your business page or personal profile.

https://yourwebsite.com/?utm_source=facebook&utm_medium=organic&utm_campaign=spring-launch&utm_content=feed-post

• Facebook Story

Use this when sharing a link in your Facebook Story (for pages with link-sharing capability or with a "swipe up" equivalent).

https://yourwebsite.com/?utm_source=facebook&utm_medium=organic&utm_campaign=new-arrival&utm_content=story

• Facebook Group Links

Facebook Groups and Communities are powerful spaces for niche engagement. Whether you're sharing links in your own group or participating in others, UTM parameters help you track exactly how much traffic you're getting from those efforts.

UTM Example for Facebook Group Links:

https://yourwebsite.com/?utm_source=facebook&utm_medium=organic&utm_campaign=group-strategy&utm_content=community-post