> For the complete documentation index, see [llms.txt](https://docs.bloomanalytics.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.bloomanalytics.io/country-profits.md).

# 🌍  Country Profits

## Overview

The Country Profits page turns your global sales data into clear, actionable insights. It automatically segments every country by performance, surfaces the risks and opportunities that matter most, and shows exactly where revenue is being won or lost, both before and after marketing spend. Whether you're deciding where to double down, where to fix costs, or where to test new campaigns, this page gives you the insight to act with confidence.

The page is organized into two views:

### 📊[ Country Gross Profit<br>](/country-profits/country-gross-profit.md)

Absolute profit figures by country before marketing costs; use this to understand which markets are operationally efficient and where costs are hurting margin.

* 🔍 Identify your strongest revenue and profit contributors at a glance.
* 💸 See which operational costs - shipping, product, handling, or transaction fees are eating into margin the most.
* 📊 Use the Revenue vs Profit chart to spot the gap between what a country earns and what it keeps.
* 🔎 Use the Where Is The Money Going? chart to pinpoint the biggest margin killer per country.
* 🗂️ Countries are segmented into Scale, Fix Costs, Invest, Review, and Watch so you always know where to focus.
* 📋 Compare all markets side by side in the Country Details Table and export for reporting.

### 📈 [Country Profit Margin](/country-profits/country-profit-margin.md)

Builds on gross profit by layering in ad spend, revealing how each country truly performs once marketing costs are accounted for.

* 📉 See how profitability shifts once ad spend is factored in.
* ⚠️ Identify markets where ads are working and where they're losing money.
* 🎯 Track ROAS and CPA by country to measure true marketing efficiency.
* 🫧 Use the Profit vs Ad Spend chart to distinguish between a marketing and an operational problem.
* 🧪 Spot high-margin countries with zero ad spend as your next growth opportunity.
* 🗂️ Countries are segmented into Scale, Hold, Fix or Cut, and Test Ads so you always know where to act.
* 📋 Compare CM3, ROAS, and CPA across all markets in the Country Details Table.