# Bloom Analytics Help Documents

## Bloom: Profit Analytics

- [Bloom Analytics](https://docs.bloomanalytics.io/bloom-analytics.md): Bloom Analytics connects your Shopify store, ad platforms, and shipping data to show where profit leaks or grows, so you can make your store more profitable.
- [Getting Onboard](https://docs.bloomanalytics.io/getting-onboard.md): How to set up your Bloom account and connect your Shopify store, ad platforms, and shipping platforms to start tracking store profit and marketing performance.
- [Dashboard](https://docs.bloomanalytics.io/dashboard.md)
- [Overview - Dashboard](https://docs.bloomanalytics.io/dashboard/overview-dashboard.md): The Bloom Overview dashboard shows how your Shopify revenue flows through costs and margins to net profit, across marketing, customers, and products.
- [Custom Dashboard](https://docs.bloomanalytics.io/dashboard/custom-dashboard.md): Build a Custom Dashboard in Bloom by adding up to 20 widgets and track the data that matters most the most.
- [My Metrics](https://docs.bloomanalytics.io/my-metrics.md)
- [Profit Metrics](https://docs.bloomanalytics.io/my-metrics/profit-metrics.md): Break Shopify store profitability into Product Gross Profit, Gross Profit, Contribution Profit, and Net Profit tiers to see exactly where margin is won or lost.
- [Revenue and Cost Metrics](https://docs.bloomanalytics.io/my-metrics/revenue-and-cost-metrics.md): Bloom's Revenue and Cost Metrics view itemizes every revenue and cost line, so Shopify merchants can diagnose which component drives margin issues.
- [Visitor Metrics](https://docs.bloomanalytics.io/my-metrics/visitor-metrics.md): Visitor Metrics maps the full Shopify storefront funnel, sessions through checkout completion, so you can localize exactly where shoppers drop off.
- [Customer Metrics](https://docs.bloomanalytics.io/my-metrics/customer-metrics.md): Track new vs repeat customer spend, 60-day revenue and profit LTV, and LTV/CAC ratios to see if Shopify acquisition is actually profitable.
- [Marketing Metrics](https://docs.bloomanalytics.io/my-metrics/marketing-metrics.md): Marketing Metrics in Bloom surfaces blended cross-channel metrics like MER, aMER, CAC, BEROAS, and Payback Period, tying ad spend to profit, not just revenue.
- [Platform Metrics](https://docs.bloomanalytics.io/my-metrics/platform-metrics.md): Platform Metrics surfaces each connected ad platform's own reported conversion value, ad spend, and ROAS directly from its API, alongside GA4.
- [Targets](https://docs.bloomanalytics.io/targets.md): Set measurable goals in Bloom for profit, revenue, marketing, and customer metrics, then track actual performance against them over any period.
- [Profit](https://docs.bloomanalytics.io/profit.md)
- [Profit Table](https://docs.bloomanalytics.io/profit/profit-table.md): The Bloom Profit Table breaks down your Shopify store's revenue, costs, marketing spend, contribution margins, and net profit for any date range.
- [Product Profits](https://docs.bloomanalytics.io/profit/product-profits.md): Analyze sales, costs, ad spend, ROAS, and profit for each Shopify product and variant in Bloom's Product Profits report
- [Order Profits](https://docs.bloomanalytics.io/profit/order-profits.md): See profit, margins, and costs for every Shopify order in Bloom, and update shipping, handling, gateway, and COGS costs with a simple export and import.
- [Country Profits](https://docs.bloomanalytics.io/profit/country-profits.md): See how every country performs before and after ad spend, with each market segmented so you know where to scale, fix, or invest.
- [Country Gross Profits](https://docs.bloomanalytics.io/profit/country-profits/country-gross-profits.md): See absolute profit by country in Bloom, auto-segment markets by revenue and margin, and pinpoint exactly where each market's revenue is going.
- [Country Profit After Adspend](https://docs.bloomanalytics.io/profit/country-profits/country-profit-after-adspend.md): See how each country performs after advertising costs in Bloom, segment markets by CM3, and decide where to scale, hold, or cut ad spend.
- [Product Insights](https://docs.bloomanalytics.io/profit/product-insights.md): Product Insights is Bloom's central hub for Shopify product intelligence, covering product performance, ads, and momentum in one view.
- [Product Performance](https://docs.bloomanalytics.io/profit/product-insights/product-performance.md): Product Performance categorises your Shopify catalogue by sales, margin, refunds, and discounts so you can spot stars, risks, and hidden opportunities.
- [Product Ads](https://docs.bloomanalytics.io/profit/product-insights/product-ads.md): Product Ads gives you a product-level view of Shopify advertising performance, so you can spot profitable ads, budget drains, and hidden opportunities.
- [Product Momentum](https://docs.bloomanalytics.io/profit/product-insights/product-momentum.md): Product Momentum tracks how your Shopify products trend over time, so you can spot accelerating winners and declining products before it's too late. (147 chars)
- [Marketing](https://docs.bloomanalytics.io/marketing.md)
- [Marketing Attribution](https://docs.bloomanalytics.io/marketing/marketing-attribution.md): Bloom's Marketing Attribution uses first-party data from your Shopify storefront to accurately track which channels, campaigns, and ads generate revenue.
- [Email Profits](https://docs.bloomanalytics.io/marketing/email-profits.md): Email Profits shows revenue, COGS, discounts, refunds, and real profit for every campaign and flow sent through Klaviyo, Omnisend, or Mailchimp.
- [Ad Platform Metrics](https://docs.bloomanalytics.io/ad-platform-metrics.md): Ad Platform Metrics consolidates advertising performance from Facebook, TikTok, YouTube, Google, and Amazon Ads into one Bloom dashboard.
- [Marketing Insights](https://docs.bloomanalytics.io/marketing-insights.md): Marketing Efficiency shows if your customers and ads are profitable after product costs, shipping, and fees, and whether to spend more or less.
- [Customer Value](https://docs.bloomanalytics.io/marketing-insights/customer-value.md): Customer Value shows what a Shopify customer costs, the profit they generate in 60 days, and how long it takes to earn that money back.
- [Scale Decisions](https://docs.bloomanalytics.io/marketing-insights/scale-decisions.md): Scale Decision gives one clear daily ad budget instruction for your Shopify store, based on ad efficiency and customer payback from your own data.
- [Ad Profitability](https://docs.bloomanalytics.io/marketing-insights/ad-profitability.md): Ad Profitability shows if every $1 of Shopify ad spend makes money, for the whole business and for brand-new customers only.
- [Customer Metrics](https://docs.bloomanalytics.io/customer-metrics.md)
- [Cohort Analysis](https://docs.bloomanalytics.io/customer-metrics/cohort-analysis.md): Bloom's Cohort Analysis groups Shopify customers by first purchase date to reveal retention, repeat purchase trends, and lifetime value over time.
- [Bloom Integrations](https://docs.bloomanalytics.io/bloom-integrations.md)
- [AI / MCP Integrations](https://docs.bloomanalytics.io/bloom-integrations/ai-mcp-integrations.md): Connect Bloom to AI assistants like ChatGPT and Claude through MCP to explore profit, KPIs, and campaign performance in natural language.
- [Marketing Integrations](https://docs.bloomanalytics.io/bloom-integrations/marketing-integrations.md): Connect Bloom to Google, Facebook, TikTok, Amazon, and more to track ad spend and attributed revenue alongside profit for accurate ROAS analysis.
- [Shipping Integrations](https://docs.bloomanalytics.io/bloom-integrations/shipping-integrations.md): Connect ShipStation, ShipHero, CJdropshipping, and Bob Go to Bloom to factor shipping and fulfilment costs into accurate order and product margins
- [Email Marketing Integrations](https://docs.bloomanalytics.io/bloom-integrations/email-marketing-integrations.md): Connect Klaviyo, Mailchimp, and Omnisend to Bloom to analyze email marketing performance and profit in one place, with UTM-based attribution for Omnisend
- [Subscription Integrations](https://docs.bloomanalytics.io/bloom-integrations/subscription-integrations.md): Connect Bold and Seal Subscription to Bloom to factor recurring revenue into your profit analysis and see how subscription orders contribute to profit.
- [Slack Integration with Bloom](https://docs.bloomanalytics.io/bloom-integrations/slack-integration-with-bloom.md)
- [Cost Setting](https://docs.bloomanalytics.io/cost-setting.md)
- [Product Cost](https://docs.bloomanalytics.io/cost-setting/product-cost.md): Set and manage cost of goods sold (COGS) for every Shopify product and variant in Bloom using Shopify sync, fixed, date-based, tier-based, or country-based costs.
- [Gateway](https://docs.bloomanalytics.io/cost-setting/gateway.md): Track payment gateway transaction fees in Bloom so gateway costs are included in your Shopify profit calculations automatically or manually.
- [Order Handling](https://docs.bloomanalytics.io/cost-setting/order-handling.md): Set flat per-order and per-item handling costs in Bloom, including country-specific rates, so fulfillment expenses feed into your Profit & Loss.
- [Custom Operating Expense](https://docs.bloomanalytics.io/cost-setting/custom-operating-expense.md): Add custom operating expenses in Bloom by connecting a Google Sheet, so each expense entry syncs into your dashboard by date.
- [Channel](https://docs.bloomanalytics.io/cost-setting/channel.md): Set a percentage-based commission or platform fee for each Shopify sales channel in Bloom, applied automatically as a cost in your profit reports.
- [Return Cost](https://docs.bloomanalytics.io/cost-setting/return-cost.md): Configure return shipping and handling costs in Bloom so returned orders are factored into your true profit calculations.
- [Tariffs](https://docs.bloomanalytics.io/cost-setting/tariffs.md): Add per-country tariff rates in Bloom so import charges are included as costs in your Shopify profit calculations.
- [App Settings](https://docs.bloomanalytics.io/app-settings.md)
- [Order Settings](https://docs.bloomanalytics.io/app-settings/order-settings.md): Order Settings in Bloom lets you choose which order statuses, payment statuses, sales channels, and order tags are included in or excluded out from your Shopify profit reports
- [Data Synchronization](https://docs.bloomanalytics.io/app-settings/data-synchronization.md): How Bloom synchronizes your Shopify and connected platform data, how long the initial sync takes, and what to do when data is missing or out of date.
- [Add Custom Revenue](https://docs.bloomanalytics.io/app-settings/add-custom-revenue.md): Add custom revenue to Bloom by connecting a Google Sheet. Bloom creates the sheet, syncs entries by date, and updates your dashboard automatically
- [Multi-Store](https://docs.bloomanalytics.io/multi-store.md): Multi-Store lets you connect more than one Shopify store to a single Bloom account and switch between them to view each store's data and insights.
- [Enable Bloom Pixel - 3 Steps](https://docs.bloomanalytics.io/bloom-pixel/enable-bloom-pixel-3-steps.md)
- [Meta Ads UTM Parameter](https://docs.bloomanalytics.io/bloom-pixel/enable-bloom-pixel-3-steps/meta-ads-utm-parameter.md)
- [If You Have Existing UTM Parameters in Your Ads](https://docs.bloomanalytics.io/bloom-pixel/enable-bloom-pixel-3-steps/meta-ads-utm-parameter/if-you-have-existing-utm-parameters-in-your-ads.md)
- [If You Have No Existing UTM Parameters](https://docs.bloomanalytics.io/bloom-pixel/enable-bloom-pixel-3-steps/meta-ads-utm-parameter/if-you-have-no-existing-utm-parameters.md)
- [To Verify Added Parameters](https://docs.bloomanalytics.io/bloom-pixel/enable-bloom-pixel-3-steps/meta-ads-utm-parameter/to-verify-added-parameters.md)
- [Google Ads UTM Parameter](https://docs.bloomanalytics.io/bloom-pixel/enable-bloom-pixel-3-steps/google-ads-utm-parameter.md)
- [TikTok Ads UTM Parameter](https://docs.bloomanalytics.io/bloom-pixel/enable-bloom-pixel-3-steps/tiktok-ads-utm-parameter.md)
- [Klaviyo UTM Parameters](https://docs.bloomanalytics.io/bloom-pixel/enable-bloom-pixel-3-steps/klaviyo-utm-parameters.md)
- [Snapchat Ads UTM Parameters](https://docs.bloomanalytics.io/bloom-pixel/enable-bloom-pixel-3-steps/snapchat-ads-utm-parameters.md)
- [Pinterest Ads UTM Parameter](https://docs.bloomanalytics.io/bloom-pixel/enable-bloom-pixel-3-steps/pinterest-ads-utm-parameter.md)
- [Bing Ads (Microsoft Advertising)](https://docs.bloomanalytics.io/bloom-pixel/enable-bloom-pixel-3-steps/bing-ads-microsoft-advertising.md)
- [Track organic traffic using UTM](https://docs.bloomanalytics.io/bloom-pixel/enable-bloom-pixel-3-steps/track-organic-traffic-using-utm.md)
- [Setting Up Bloom Custom Pixel](https://docs.bloomanalytics.io/bloom-pixel-custom-domain/setting-up-bloom-custom-pixel.md)
- [Setting Up The Bloom Custom Pixel](https://docs.bloomanalytics.io/bloom-pixel-custom-domain/setting-up-the-bloom-custom-pixel.md)
- [Implementing Bloom Custom Pixel](https://docs.bloomanalytics.io/bloom-pixel-custom-domain/implementing-bloom-custom-pixel.md)