> For the complete documentation index, see [llms.txt](https://docs.bloomanalytics.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.bloomanalytics.io/my-metrics.md).

# My Metrics

- [Profit Metrics](https://docs.bloomanalytics.io/my-metrics/profit-metrics.md): Break Shopify store profitability into Product Gross Profit, Gross Profit, Contribution Profit, and Net Profit tiers to see exactly where margin is won or lost.
- [Revenue and Cost Metrics](https://docs.bloomanalytics.io/my-metrics/revenue-and-cost-metrics.md): Bloom's Revenue and Cost Metrics view itemizes every revenue and cost line, so Shopify merchants can diagnose which component drives margin issues.
- [Visitor Metrics](https://docs.bloomanalytics.io/my-metrics/visitor-metrics.md): Visitor Metrics maps the full Shopify storefront funnel, sessions through checkout completion, so you can localize exactly where shoppers drop off.
- [Customer Metrics](https://docs.bloomanalytics.io/my-metrics/customer-metrics.md): Track new vs repeat customer spend, 60-day revenue and profit LTV, and LTV/CAC ratios to see if Shopify acquisition is actually profitable.
- [Marketing Metrics](https://docs.bloomanalytics.io/my-metrics/marketing-metrics.md): Marketing Metrics in Bloom surfaces blended cross-channel metrics like MER, aMER, CAC, BEROAS, and Payback Period, tying ad spend to profit, not just revenue.
- [Platform Metrics](https://docs.bloomanalytics.io/my-metrics/platform-metrics.md): Platform Metrics surfaces each connected ad platform's own reported conversion value, ad spend, and ROAS directly from its API, alongside GA4.