> For the complete documentation index, see [llms.txt](https://docs.bloomanalytics.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.bloomanalytics.io/my-metrics/customer-metrics.md). # Customer Metrics Track new vs repeat customer spend, 60-day revenue and profit LTV, and LTV/CAC ratios to see if Shopify acquisition is actually profitable. ### What is Customer Metrics? Customer Metrics is a section of the My Metrics grid in Bloom that separates New Customers from Repeat Customers and measures what each group spends and returns in profit. It includes 60-day Revenue and Profit LTV windows and LTV/CAC efficiency ratios. It is built for merchants evaluating whether new customer acquisition is actually profitable (not just revenue-generating) and for growth and retention teams tracking the balance of new vs. repeat customer contribution.
Customer Metrics in Bloom
### How it Works Customer Metrics classifies every customer as either new or repeat, then calculates spend, revenue, AOV, and LTV for each group separately. Profit LTV and Revenue LTV are measured over a fixed 60-day window from a customer's first purchase, and paired with CAC (sourced from Marketing Metrics) to produce efficiency ratios. **New Customers** First-time buyers. Their orders feed New Customer Revenue, New Customer AOV, New Customers %, and both 60-day LTV metrics. **Repeat Customers** Customers whose order history reflects two or more orders. Their orders feed Repeat Customer Revenue, Repeat Customer AOV, and Repeat Customer %. **How the 60-day LTV window is calculated** 60-day Revenue LTV and 60-day Profit LTV both measure the average value generated per new customer over 60 days from their first purchase, including any additional orders within that window. Profit LTV subtracts associated COGS from revenue. For accurate values, the selected date range must be at least 60 days before today so the full 60-day purchase window is captured. ### Data Available **Customer Metrics Table**
MetricDescription
60-day Revenue LTVAverage revenue generated per new customer over 60 days, including their first purchase and any additional orders within that period.
Gross AOVAverage spend per purchase, calculated as (Gross revenue - Discount) divided by orders received.
Net AOVAverage earned per successful order after refunds and discounts, calculated as Total revenue divided by Net orders.
60-day Profit LTVAverage profit per new customer over 60 days, calculated as revenue from their orders minus associated COGS.
New CustomersTotal number of first-time buyers.
Repeat CustomersCustomers whose order history reflects two or more orders.
Profit LTV/CACRatio of 60-day Profit LTV to Customer Acquisition Cost. Shows profit generated from new customers relative to acquisition cost.
Revenue LTV/CACRatio of 60-day Revenue LTV to Customer Acquisition Cost. Shows revenue generated from new customers relative to acquisition cost.
New Customer RevenueTotal revenue generated from first-time buyers.
Repeat Customer RevenueRevenue earned from customers who have purchased before.
New Customer AOVAverage order value of customers making their first purchase.
Repeat Customer AOVAverage order value of customers who have purchased before.
Repeat Customer %Percentage of customers who have purchased before.
New Customers %Percentage of customers ordering for the first time.