Revenue and Cost Metrics

Bloom's Revenue and Cost Metrics view itemizes every revenue and cost line, so Shopify merchants can diagnose which component drives margin issues.

What is Revenue and Cost Metrics?

Revenue and Cost Metrics is the itemized line-item layer that feeds the tiered My Metrics view in Bloom. It maps to the system grid interface on My Metrics and breaks out every revenue and cost component individually, rather than showing a single cost total. It is for merchants diagnosing which specific cost line is driving a margin issue, and for ops and finance teams reviewing discount and return rate trends.

How it Works

The view acts as the drill-down layer beneath Profit Metrics. When Product Gross Profit or Gross Profit looks off in the tiered view, this view exposes the individual cost components (handling, shipping, tariffs, payment fees) that rolled up into that tier. Itemization turns "margin is low" into an actionable finding, for example isolating whether the issue is discounting behavior, return rates, or shipping cost creep.

Product cost priority

Product costs uploaded on the Bloom platform are always given priority. If none are uploaded, product costs are retrieved from the Shopify store and calculated accordingly.

Data available

Revenue and cost line items

The individual revenue and cost components shown in this view.

Metric	Description
Gross Revenue	Revenue generated from product sales, calculated after markdowns have been applied.
Net Revenue	Gross Revenue minus Discounts minus Refunds plus Shipping Revenue. Unlike Shopify's Net Sales, Bloom's calculation includes Shipping Revenue, so the reported figure is the total revenue that belongs to the Shopify merchant, excluding taxes collected on behalf of the government.
Shipping Revenue	Revenue collected as shipping or delivery charges.
Product Cost	The cost of products sold. Costs uploaded on Bloom take priority; otherwise costs are retrieved from Shopify.
Handling Cost	The cost of preparing, packaging, and managing products before shipment. Set in Cost Settings.
Shipping Cost	Retrieved automatically from Shopify Shipping, or from an integrated shipping partner. Cost Settings also allow shipping rules based on products, destination country, shipping method, and fulfillment center.
Tariff Cost	Import or export duties paid on goods purchased or sold internationally. Set in Cost Settings.
Order Fulfillment Costs	Total cost to process and deliver orders, including handling, shipping, return handling, tariffs, and payment processing.
Operating Expenses	Money spent on daily operations, both fixed and variable, including salaries, rent, interest payments, professional fees, and platform fees.
Payment Processing Fees	Transaction fees. Automatically retrieved for orders processed through Shopify Payments; other gateways and estimated transaction costs can be added manually in Cost Settings.
Discounts	Total worth of all discounts applied. Includes both line-item and order-level reductions.
Returns & Refunds	Total value of refunds and returns. By default, based on the date the refund was issued. An alternative setting in App Settings shows refunds in the month the original order was placed, for a clearer view of true sales lost.
Taxes	Total tax collected on each order (Sales tax, GST, VAT, Municipal tax, or County tax depending on jurisdiction). Only applies if tax is included in the product price.
Gross Orders	Total number of orders received.
Net Orders	True order volume. Total orders received minus fully refunded orders.

Rate Metrics

Percentage-based context that compares components against typical industry ranges.

Metric	Description
Discount Value %	Potential revenue lost due to discounts issued. Value of Discounts divided by (GMV or Compare at Price times Qty).
Discount Rate %	The percentage of orders that included a discount.
Return Value % of Gross Revenue	The percentage of revenue given as refunds. (Refunds / Gross Revenue) * 100.
Return Rate %	The percentage of orders that were returned.
Percentage of Gross Revenue from Shipping	The percentage of Gross Revenue that comes from shipping or delivery charges collected. (Shipping Revenue / Gross Revenue) * 100.
Cost of Goods Sold %	COGS as a percentage of Total Revenue. Typical ideal range for e-commerce brands is 25% to 35%, suggesting the selling price is three to four times the product's cost.
Cost to Serve Orders %	Combined handling, gateway fees, and shipping as a percentage of Total Revenue. Averages around 10% for most brands.
Cost to Acquire New Customers %	Marketing costs (advertising, consulting, promotional activities) as a percentage of revenue. Aggressive-growth brands typically allocate around 25%; mature brands may allocate less than 20%.
Cancelled Orders	The Percentage of cancelled orders
Cost to Operate Business %	Operating expenses (rent, salaries, professional fees) as a percentage of revenue. Typical allocation is around 15%, varying by business model.
Customization Cost	Represents the total customization cost applied to the order based on configured tag and property cost rules.