> For the complete documentation index, see [llms.txt](https://docs.bloomanalytics.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.bloomanalytics.io/my-metrics/visitor-metrics.md).

# Visitor Metrics

Visitor Metrics maps the full Shopify storefront funnel, sessions through checkout completion, so you can localize exactly where shoppers drop off.

### What is Visitor Metrics?

Visitor Metrics tracks the full storefront funnel a shopper moves through: Sessions, Visitors, Page Views, Bounces, Add to Cart, Checkout Started, and Checkout Completed, plus the rate metrics connecting each stage. It maps directly to the system grid interfaces on the My Metrics page. It is built for merchants and growth or CRO-focused users diagnosing where shoppers drop off, and for marketing teams validating whether traffic quality or on-site friction is the bigger issue. By splitting one blended conversion rate into funnel-stage-specific metrics, it localizes exactly where a drop-off is happening.

<figure><img src="https://749049708-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F9Cj862knfGNqzzPFauD6%2Fuploads%2F3bBCPxMZPApUXpWM6I8L%2Fimage.png?alt=media&amp;token=71182993-53f6-4014-8ee4-f78a9de0af30" alt="Visitors Metrics in Bloom"><figcaption></figcaption></figure>

### How it Works

Visitor Metrics reads funnel-stage by funnel-stage. Strong traffic with a weak Add to Cart Rate points to product or merchandising issues. Strong Add to Cart with high Checkout Abandonment points to checkout friction such as cost, shipping options, or form issues.

Two-point abandonment tracking separates browsing without adding (Cart Abandonment %) from high-intent but not finishing (Checkout Abandonment %). Bounce Rate % flags visitors who leave without any engagement.

### Data Available

**Count Metrics**

<table data-header-hidden data-search="false"><thead><tr><th></th><th></th></tr></thead><tbody><tr><td><strong>Metric</strong></td><td><strong>Description</strong></td></tr><tr><td>Sessions</td><td>How many different pages someone looked at when they visited your website. Direct from Shopify API, sessions.</td></tr><tr><td>Visitors</td><td>Individuals who access the online store during a specific time frame. Direct from Shopify API, online_store_visitors.</td></tr><tr><td>Page Views</td><td>Total number of times a page is viewed by visitors. Direct from Shopify API, sessions.</td></tr><tr><td>Bounces</td><td>Total number of times a specific product page is viewed by visitors. Direct from Shopify API, Bounces.</td></tr><tr><td>Add to Cart</td><td>Action taken by visitors when they select a product and add it to their shopping cart. Direct from Shopify API, sessions_with_cart_additions.</td></tr><tr><td>Checkout Started</td><td>Action taken by a customer when they begin the checkout process after adding items to their cart. Direct from Shopify API, sessions_that_reached_checkout.</td></tr><tr><td>Checkout Completed</td><td>Action taken by a customer when they successfully finalize their purchase after going through the checkout process. Direct from Shopify API, sessions_that_completed_checkout.</td></tr></tbody></table>

**Rate Metrics**

<table data-header-hidden data-search="false"><thead><tr><th></th><th></th></tr></thead><tbody><tr><td><strong>Metric</strong></td><td><strong>Description</strong></td></tr><tr><td>Bounce Rate %</td><td>Individuals who visit for the first time within a specific period of time. Bounces / Sessions.</td></tr><tr><td>Add to Cart Rate %</td><td>The percentage of sessions with product recommendations that resulted in a product recommendation added to the cart. Add to Cart / Sessions.</td></tr><tr><td>Cart to Checkout Rate %</td><td>The percentage of sessions where a user added an item to their cart and successfully proceeded to the first step of the checkout process. Checkout Started / Add to Cart.</td></tr><tr><td>Cart Abandonment %</td><td>Product view divided by product added to cart. 1, (Checkout Started / Add to Cart).</td></tr><tr><td>Checkout Abandonment %</td><td>Product added to cart, checkout started. 1, (Checkout Completed / Checkout Started).</td></tr><tr><td>Checkout started to completed Rate %</td><td>The conversion rate for each step is calculated as the number of sessions for a step divided by the number of total sessions. Checkout Completed / Checkout Started.</td></tr><tr><td>Checkout Completed Rate %</td><td>The total number of sessions where a customer purchased a product. Checkout Completed / Sessions.</td></tr><tr><td>Order Conversion Rate %</td><td>Individuals who are coming back for another visit. Order Count / Sessions.</td></tr></tbody></table>

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