> For the complete documentation index, see [llms.txt](https://docs.bloomanalytics.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.bloomanalytics.io/product-insights.md).

# Product Insights

### What is Product Insights?

[Product Insights](https://app.bloomanalytics.io/intelligence/product) is your central hub for understanding product performance and identifying where to focus your attention. It brings together key product intelligence in one place, helping you quickly identify opportunities, risks, and trends across your catalogue without digging through multiple reports.

Whether you're looking for your best-performing products, evaluating advertising performance, or tracking product momentum, Product Insights helps you make faster, more informed decisions.

Product Insights is organised into three sections:

[**Product Performance**](/product-insights/product-performance.md) helps you identify products that are performing well, have growth potential, or may require attention.

<img src="/files/9FoMQgH3WxuZ05cHtdMl" alt="" width="375">

[**Product Ads**](/product-insights/product-ads.md) shows how advertising is impacting individual products, making it easier to evaluate advertising effectiveness and identify opportunities to improve performance.

<img src="/files/BLALIvxz9z2h2mGTgAYw" alt="" width="375">

[**Product Momentum**](/product-insights/product-momentum.md) tracks changes in product performance over time, helping you identify emerging trends, accelerating products, and those showing signs of slowing down.

<figure><img src="/files/6HWmE1rKtcd1R3iAcBOp" alt="" width="375"><figcaption></figcaption></figure>

### How Product Insights Works

Product Insights automatically analyses product sales, profitability, advertising performance, and momentum trends to classify products into meaningful categories. These categories help you quickly understand which products are driving growth, which may require attention, and where opportunities exist across your catalogue.

Rather than manually reviewing large volumes of product data, Product Insights continuously evaluates performance using configurable business rules and thresholds. This allows you to tailor classifications to match your business model and priorities.

The three Product Insights modules work together to provide a complete view of product performance:

* Product Performance identifies products based on sales, profitability, discounts, and refund behaviour.
* Product Ads evaluates how effectively advertising spend contributes to product profitability.
* Product Momentum tracks changes in product performance over time to identify accelerating and declining trends.

By combining these perspectives, Product Insights helps you make faster, more informed decisions about inventory, pricing, advertising, and growth opportunities.

### Key Features

Product Insights includes a range of tools designed to help you better understand and manage your product catalogue.

**Product Categorisation** helps organise products into meaningful groups, making it easier to identify patterns and opportunities.

**Product-Level Analysis** provides detailed visibility into individual product performance, helping you make more informed decisions.

**Trend Monitoring** helps you track changes over time so you can identify growth opportunities and respond to potential issues early.

**Prioritised Insights** help you focus on the recommendations that are likely to have the greatest impact on your business.

**Search and Filtering** tools make it easy to find specific products and explore the data most relevant to you.

**Export Functionality** allows you to download and share data for further analysis, reporting, or collaboration with your team.