Product Insights
Product Insights is Bloom's central hub for Shopify product intelligence, covering product performance, ads, and momentum in one view.
What is Product Insights?
Product Insights is your central hub for understanding product performance and identifying where to focus your attention. It brings together key product intelligence in one place, helping you quickly identify opportunities, risks, and trends across your catalogue without digging through multiple reports. Whether you're looking for your best-performing products, evaluating advertising performance, or tracking product momentum, Product Insights helps you make faster, more informed decisions.
Product Insights automatically analyses product sales, profitability, advertising performance, and momentum trends to classify products into meaningful categories. Rather than manually reviewing large volumes of product data, it continuously evaluates performance using configurable business rules and thresholds, so you can tailor classifications to match your business model and priorities.
Sections
Product Insights is organised into three sections that work together to provide a complete view of product performance.
Product Performance
Product Performance identifies products based on sales, profitability, discounts, and refund behaviour, helping you spot products that are performing well, have growth potential, or may require attention.
Product Ads
Product Ads evaluates how effectively advertising spend contributes to product profitability, making it easier to assess advertising effectiveness and identify opportunities to improve performance.
Product Momentum
Product Momentum tracks changes in product performance over time, helping you identify emerging trends, accelerating products, and those showing signs of slowing down.
Key Features
Product Categorisation
Organises products into meaningful groups so you can identify patterns and opportunities.
Product-Level Analysis
Provides detailed visibility into individual product performance for more informed decisions.
Trend Monitoring
Tracks changes over time so you can identify growth opportunities and respond to potential issues early.
Prioritised Insights
Surfaces the recommendations likely to have the greatest impact on your business.
Search and Filtering
Makes it easy to find specific products and explore the data most relevant to you.
Export Functionality
Lets you download and share data for further analysis, reporting, or team collaboration.
By combining performance, ads, and momentum perspectives, Product Insights helps you make faster, more informed decisions about inventory, pricing, advertising, and growth opportunities.
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