> For the complete documentation index, see [llms.txt](https://docs.bloomanalytics.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.bloomanalytics.io/profit/product-insights.md).

# Product Insights

Product Insights is Bloom's central hub for Shopify product intelligence, covering product performance, ads, and momentum in one view.

### What is Product Insights?

[Product Insights](https://app.bloomanalytics.io/intelligence/product) is your central hub for understanding product performance and identifying where to focus your attention. It brings together key product intelligence in one place, helping you quickly identify opportunities, risks, and trends across your catalogue without digging through multiple reports. Whether you're looking for your best-performing products, evaluating advertising performance, or tracking product momentum, Product Insights helps you make faster, more informed decisions.

Product Insights automatically analyses product sales, profitability, advertising performance, and momentum trends to classify products into meaningful categories. Rather than manually reviewing large volumes of product data, it continuously evaluates performance using configurable business rules and thresholds, so you can tailor classifications to match your business model and priorities.

<figure><img src="https://749049708-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F9Cj862knfGNqzzPFauD6%2Fuploads%2FiGYWt5nQ3QTP9vfgKqM6%2Fimage.png?alt=media&amp;token=1d677ea2-c960-4b85-95e4-890538b37ffd" alt="Product Level Insights"><figcaption></figcaption></figure>

#### **Sections**

Product Insights is organised into three sections that work together to provide a complete view of product performance.

**Product Performance**

Product Performance identifies products based on sales, profitability, discounts, and refund behaviour, helping you spot products that are performing well, have growth potential, or may require attention.

<figure><img src="https://749049708-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F9Cj862knfGNqzzPFauD6%2Fuploads%2FtzPVPB9rhvODYO1SGz21%2Fimage.png?alt=media&amp;token=f94c6f3c-c701-4600-b548-1b542e3ee78d" alt="Product Level Performance"><figcaption></figcaption></figure>

**Product Ads**

Product Ads evaluates how effectively advertising spend contributes to product profitability, making it easier to assess advertising effectiveness and identify opportunities to improve performance.

<figure><img src="https://749049708-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F9Cj862knfGNqzzPFauD6%2Fuploads%2FMDwwk9nM2ZH7ipCyVJfb%2Fimage.png?alt=media&amp;token=c585ff69-7da6-445d-96b8-1122b69f0159" alt="Product Level Ads Insights"><figcaption></figcaption></figure>

**Product Momentum**

Product Momentum tracks changes in product performance over time, helping you identify emerging trends, accelerating products, and those showing signs of slowing down.

<figure><img src="https://749049708-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F9Cj862knfGNqzzPFauD6%2Fuploads%2FaD9s2BV1uwH5g9Fu5DvB%2Fimage.png?alt=media&amp;token=b5f253c7-272c-4c14-9e39-761e69fb5d95" alt="Product Momentum "><figcaption></figcaption></figure>

### Key Features

| Feature                | What it does                                                                                             |
| ---------------------- | -------------------------------------------------------------------------------------------------------- |
| Product Categorisation | Organises products into meaningful groups so you can identify patterns and opportunities.                |
| Product-Level Analysis | Provides detailed visibility into individual product performance for more informed decisions.            |
| Trend Monitoring       | Tracks changes over time so you can identify growth opportunities and respond to potential issues early. |
| Prioritised Insights   | Surfaces the recommendations likely to have the greatest impact on your business.                        |
| Search and Filtering   | Makes it easy to find specific products and explore the data most relevant to you.                       |
| Export Functionality   | Lets you download and share data for further analysis, reporting, or team collaboration.                 |

By combining performance, ads, and momentum perspectives, Product Insights helps you make faster, more informed decisions about inventory, pricing, advertising, and growth opportunities.