Product Momentum
Product Momentum tracks how your Shopify products trend over time, so you can spot accelerating winners and declining products before it's too late. (147 chars)
What is Product Momentum?
Product Momentum helps you understand how your products are changing over time. While Product Performance provides a snapshot of how products are performing today, Product Momentum focuses on trends and movement, helping you identify which products are gaining traction, maintaining stability, or showing signs of decline.
By tracking changes in product activity over time, Product Momentum helps you stay ahead of emerging opportunities and potential risks. Instead of waiting for performance changes to become obvious, you can identify trends early and take action with greater confidence.
How it Works
Each product is automatically assigned to a momentum category based on recent performance trends. These categories help you quickly understand how products are changing over time, using thresholds you configure in Momentum Settings.
On Fire
Products showing strong positive momentum and among the fastest-growing in your catalogue. May present opportunities for increased visibility, inventory planning, or further investment.
In Freefall
Products experiencing a noticeable decline in performance. May require closer review to understand potential causes and identify opportunities for improvement.
Margin Squeeze
Products showing signs that performance trends may require additional attention. Monitoring them can help uncover opportunities to improve overall outcomes.
Profit Engine
Products delivering positive business outcomes and showing encouraging performance trends. Can provide valuable insights into what is working well across your catalogue.
Losing Steam
Products showing signs of slowing performance compared to previous periods. Not necessarily a cause for concern, but may benefit from additional monitoring.
Holding Steady
Products maintain relatively consistent performance over time. Provide stability within the catalogue and may require less immediate attention.
How momentum is calculated
Bloom evaluates momentum using three settings you configure: a Threshold Percentage that defines what counts as a meaningful change, a Minimum Units Floor that excludes low-volume products from calculations, and a Lookback Period (7, 14, 30, 60, or 90 days) that sets the comparison window. See "How to use it" below to configure these thresholds.
Data Available
The Product Momentum dashboard provides several tools to help you understand performance trends across your products.
Insights
Product Momentum includes Intel, prioritised to help you focus on the trends that may have the greatest impact on your business.
Critical
Significant changes that may require immediate attention.
High
Important opportunities or risks that are worth reviewing soon.
Low
Additional observations and trend-based recommendations that may help support future decisions.
Summary cards
A quick overview of how products are distributed across momentum categories, so you can quickly understand the overall direction of your catalogue.
Product Distribution
A visual breakdown of products across momentum categories, helping you identify patterns and trends at a glance.
Revenue by Label
Shows how revenue is distributed across different momentum groups, providing additional context when evaluating product trends.
Revenue vs Profit Change
A scatter plot comparing percentage changes in revenue and profit over the selected lookback period. Helps identify products experiencing sustainable growth, declining performance, or cases where revenue and profitability move in opposite directions.
Revenue vs Units Change
A scatter plot comparing revenue growth against changes in units sold. Helps determine whether revenue changes are primarily driven by increased sales volume, pricing changes, or a combination of both.
Horizontal axis
Revenue Change (%) Over the Lookback Period
Vertical axis
Units Sold Change (%) Over the Lookback Period
Hide Outliers
A toggle that temporarily excludes products with unusually large performance changes from visualisations, improving readability and making broader trends easier to analyse.
Product Momentum Table
A detailed view of individual products and their recent performance trends. Search for products, apply filters, compare changes over time, and explore trend-related metrics at a more detailed level.
How to Use it
1. Open Product Momentum from Product Insights.
2. Configure Momentum Settings to match your analysis needs:
- Threshold Percentage: set the minimum percentage change required for a product to be considered as having meaningful momentum. Lower thresholds capture smaller movements, while higher thresholds focus on more significant changes.
- Minimum Units Floor: set the sales volume floor to exclude low-volume products from momentum calculations, preventing small sample sizes from producing misleading trends.
- Lookback Period: choose the timeframe used for momentum analysis (7, 14, 30, 60, or 90 days). Comparing different periods helps identify both short-term and long-term trends.
3. Review the Intel panel first, starting with Critical, then High, then Low priority items.
4. Use the summary cards and Product Distribution chart to check the overall direction of your catalogue.
5. Explore Revenue by Label, Revenue vs Profit Change, and Revenue vs Units Change to spot patterns. Toggle Hide Outliers if extreme values are distorting the view.
6. Open the Product Momentum Table to inspect individual products. Search, filter, and sort to focus on the categories or metrics most relevant to you.
7. Export the Product Momentum Table in CSV (.csv) for further analysis, reporting, or team collaboration.
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