Product Profits
Analyze sales, costs, ad spend, ROAS, and profit for each Shopify product and variant in Bloom's Product Profits report
What is Product Profits?
Product Profits is a Bloom page that gives you a detailed view of product-level performance. It lets you analyze sales, costs, ad spend, ROAS, and profit metrics for each product and its variants, so you can uncover profitability insights, track performance trends, and make informed decisions to optimize your products and marketing.
How it Works
Product-Level Profitability
Bloom provides detailed product-level profitability, helping you understand how much profit each product generates. Analyze product performance, identify your most profitable products, and make informed inventory and pricing decisions.
Ad tracking for individual products
Bloom tracks ad spend and ROAS at the product level in two ways:
Automatic product-level ad spend
If you're running any of the following campaign types, Bloom automatically captures product-level ad spend:
Google Ads: Performance Max campaigns
Facebook Ads: Catalogue campaigns and Advantage+ Shopping campaigns
Data Available
Product Profits table
The table shows metrics for each product (and, when enabled, each variant). Customize which columns appear using the column selector in the top-right corner.
Product Type
The product type set in Shopify.
SKU
The product SKU.
Tags
Product tags from Shopify.
Status
The product's status.
Vendor
The product’s vendor.
Units Sold
Number of units sold in the selected date range.
Units Refunded
Number of units refunded in the selected date range.
Inventory Quantity
Current inventory quantity.
Gross Sales
Gross sales for the product.
Discounts
Discounts applied.
Refunds
Refund amount.
Net Sales
Net sales after discounts and refunds.
Total Sales
Total sales for the product.
Product COGS
Cost of goods sold for the product.
Gross Profit
Profit after product costs.
Gross Margin %
Gross profit as a percentage.
Campaign Link
Campaign link attached for individual-product ad tracking.
Ad Spend
Ad spend attributed to the product.
Net Profit
Profit after all tracked costs.
Product ROAS
Return on ad spend at the product level.
Inventory Cost
Cost value of current inventory.
Inventory Value
Retail value of current inventory.
How to Use it
Select the date range you want to analyze at the top of the page.
Open the column selector in the top-right corner to choose which metrics appear in the table.
Use the filter icon to filter products by Product Name, Variant Name, Product Type, SKU, Tags, Vendor, POS Name or Status.
Enable View by product variants to break performance down to the variant level.
Enable the Ad Spend and Product ROAS columns to see spend and returns for each product.
Export the Product Profits table in Excel, CSV, or PDF format for reporting.
Last updated