Targets

Set measurable goals in Bloom for profit, revenue, marketing, and customer metrics, then track actual performance against them over any period.

What is Bloom Targets?

Bloom Targets lets you turn key business metrics into measurable goals and track performance against them over a chosen time period. You pick what you want to achieve, how to measure it, and the period to track it for. Bloom then compares your store's actual performance against the target so you can see whether you are on track.

How it Works

Bloom offers two goal types. Each supports a specific set of metrics.

Reach a Goal

Use this when you want a metric to hit or exceed a specific target.

For example: reach 20% Net Profit Margin, reach 3.0 ROAS, reach $100,000 Gross Revenue, reach 40% Gross Margin (CM1%), or reach 500 orders.

Metrics available for Reach a Goal:

Metric	Type
Gross Margin %	Percentage
Contribution Margin %	Percentage
First Order Contribution Margin (Per Customer)	Value
Product Gross Margin	Percentage
Gross Merchandise Value	Value
Product Gross Profit	Value
Gross Revenue	Value
NC POAS	Value
NC ROAS	Value
Net Profit	Value
Contribution Profit	Value
Net Profit Margin	Percentage
Net Revenue	Value
New Customer %	Percentage
New Customers	Value
Orders	Value
POAS	Value
Gross Profit	Value
ROAS	Value
Total Revenue	Value

Stay Under a Cap

Use this when you want a metric to stay below a specific limit. For example: keep CAC below $30, keep Marketing Spend below $20,000, keep COGS below 30% of sales, keep Returns and Refunds below $5,000, or keep Operating Expenses below $10,000.

Metrics Available for Stay Under a Cap:

Metric	Type
CAC	Value
COGS	Value
Discounts	Value
Marketing Spend	Value
Marketing Spend as % of Sales	Percentage
Operating Expenses	Value
Order Fulfillment Costs	Value
Returns and Refunds	Value

How to Use it

1. Choose your goal type. Select Reach a Goal if you want a metric to hit or exceed a target, or Stay Under a Cap if you want a metric to stay below a limit.

1. Choose the metric. Pick from the profit, revenue, marketing, or customer metrics available for your selected goal type.

1. Set the target value. Enter a number or percentage, depending on the metric. For example, 20% for Net Profit Margin or $30 for CAC.

2. Select a time period. Choose Year, Quarter, Month, Week, or a Custom period.

1. Track your progress. Once the target is created, Bloom compares actual performance against it. For Reach a Goal, the objective is to move toward or above the target. For Stay Under a Cap, the objective is to keep the metric at or below the limit.

Example: September Profitability Goals

Target	Goal Type	Metric	Value	Period
Target 1	Reach a Goal	Net Profit Margin	20%	September
Target 2	Stay Under a Cap	CAC	$30	September

Together these give two clear benchmarks: lift profit margin to at least 20% while keeping customer acquisition cost at $30 or less.