📦Product Profits

Overview

The Product Profits page in Bloom provides a detailed view of your product-level performance. Here, you can analyze sales, costs, ad spend, ROAS, and profit metrics for each product and its variants. This page helps you uncover insights into profitability, track performance trends, and make informed decisions to optimize your products and marketing strategies.

How to View Product Profits?

• Select the date range you want to analyze to view your product performance.

• The Product Profits table displays detailed metrics covering sales, costs, ad spend, ROAS, and profitability.

• Customize the table using the column selector in the top-right corner.

• The Product Profits table includes the following metrics: Product Type, SKU, Tags, Status, Units Sold, Units Refunded, Inventory Quantity, Gross Sales, Discounts, Refunds, Net Sales, Total Sales, Product COGS, Gross Profit, Gross Margin %, Campaign Link, Ad Spend, Net Profit, Product ROAS, Inventory Cost, and Inventory Value.

• Use the filter icon to view and filter products by Product Name, Variant Name, Product Type, SKU, Tags, Status, and ACTIVE.

• Enable “View by product variants” to analyze performance at the variant level.

• Filter products by product type, tags, or status for more focused insights.

• You can export the Product Profits table in Excel, CSV, or PDF format for reporting.

How to Track Ads for Individual Products?

• If you run ads for individual products, start by opening Column Filters and selecting Campaign Link.

• Add the relevant campaign links for each product directly in your Product Profits table.

• Use the column filters to display Ad Spend and Product ROAS. This allows you to track how much you’re spending on ads and the returns generated at the product level.

Note: If you are running Google Ads, Bloom will automatically track ad spend for individual products, so there is no need to add campaign links manually.