Profit Map

The Profit Map is an interactive tree graph visualization that illustrates what drives your net profit across multiple tiers.

Features:

• Interactive Visualization: Explore a tree graph that dynamically represents profit drivers.

• Multiple Tiers: View net profit influences across various levels, such as products, categories, and channels.

• Click for expand: View the cards for quick stats; click to expand and reveal deeper layers.

How to Use:

1. Access the Profit Map: Navigate to the Profit Analysis module and select Profit Map.

2. Explore the Tree Graph: The main node represents your total net profit, with branches indicating different profit drivers.

3. Interact with Nodes:

   • View Cards: See summary metrics like revenue, costs, and profit margins.

   • Click to Expand: Dive deeper into specific areas, such as a particular product line or marketing channel.

4. Identify Key Drivers:

   • Use the color coding numbers to spot high-performing or underperforming areas.

   • Focus on cards with negative impacts to address potential issues.

5. Customize Your View:

   • Apply filters to focus on specific time periods.

   • Adjust the hierarchy levels to simplify or expand the visualization.