Profit Map

The Profit Map is an interactive tree graph visualization that illustrates what drives your net profit across multiple tiers.

Features:

  • Interactive Visualization: Explore a tree graph that dynamically represents profit drivers.

  • Multiple Tiers: View net profit influences across various levels, such as products, categories, and channels.

  • Click for expand: View the cards for quick stats; click to expand and reveal deeper layers.

How to Use:

  1. Access the Profit Map: Navigate to the Profit Analysis module and select Profit Map.

  2. Explore the Tree Graph: The main node represents your total net profit, with branches indicating different profit drivers.

  3. Interact with Nodes:

    • View Cards: See summary metrics like revenue, costs, and profit margins.

    • Click to Expand: Dive deeper into specific areas, such as a particular product line or marketing channel.

  4. Identify Key Drivers:

    • Use the color coding numbers to spot high-performing or underperforming areas.

    • Focus on cards with negative impacts to address potential issues.

  5. Customize Your View:

    • Apply filters to focus on specific time periods.

    • Adjust the hierarchy levels to simplify or expand the visualization.

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