Dashboard
Explore the Dashboard, the toolbox that gives you direct and detailed access to the many influential data points of your Shopify store.
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Explore the Dashboard, the toolbox that gives you direct and detailed access to the many influential data points of your Shopify store.
Last updated
Was this helpful?
The Dashboard benefits your Shopify data analytics with an array of key performance indicators (KPIs), brought to life through dynamic and straightforward explanations for clear data-driven business decisions.
The Metrics Library contains these vital metrics, categorized for easy navigation:
Sales Metrics
Keep tabs on critical sales information like order volumes, average order value, and net sales across customer bases. Tracking refunds also offers insights into customer satisfaction levels.
Profit Metrics
Displays profitability indicators like gross profit, gross margin, and contribution margin across customers segments and marketing channels (paid and organic). Includes overall Shopify margins and app-specific margins.
Marketing Metrics
Analyze conversion rates, advertising expenditure, customer acquisition cost (CAC), and return on ad spend (ROAS) across various customer segments and channels for market campaign effectiveness. Also, gauge the marketing efficiency ratio (MER) and breakdowns of revenue and profitability by channel.
Customer Metrics
Uncover patterns in customer behavior with metrics on total customer counts, ratio of new customers, and counts of new and returning customers.
Each KPI within the Metrics Library is accompanied by these elements to facilitate easier understanding:
Definition
A straightforward explanation of what the metric represents.
Significance
Why the metric is crucial for your ecommerce success.
How to Use
Directions on how to interpret and apply the metric for strategic decision-making.
The Metrics Library offers intuitive Spline Area charts for user-friendly visualizations of sales, profit, marketing, and customer metrics. It’s designed to help monitor store performance by analyzing data patterns for improved marketing strategies, inventory management, and allied operations.
Bloom provides merchants the choice to alter their metric viewing experience with multiple customization options.
Date-range Selection
Select your metric analysis period for a focused view of your data with custom daily, weekly, monthly, or yearly.
Comparisons
Benchmark metrics against values in any year or same period in the past.
Cumulative Analysis
Evaluate overall performance over your selected timeframe.
The Metrics Library supports Shopify store owners by facilitating:
Informed Decision-Making: Lean on solid metrics for strategic decisions across marketing and inventory projects.
Customer Acquisition and Retention: Gauge the impact of marketing campaigns and loyalty initiatives through relevant customer metrics.
Profitability Focus: Prioritize profitable outcomes by identifying high-return channels and customer segments.
Marketing ROI Assessment: Evaluate the efficiency of marketing spend across various channels for optimal budgeting.
Identifying Improvement Opportunities: Uncover performance trends for optimization and address potential issues.