Track organic traffic using UTM
A UTM is a small piece of code added to the end of a URL that allows you to track where your traffic is coming from and how your campaigns and content are performing.
By using Bloom Analytics, you can track your organic traffic with UTM links. When you add UTM parameters to links shared in places like social media, blog posts, or emails, Bloom can show you where your visitors are coming from. This helps you understand which channels or content bring the most traffic to your store, even if you're not running ads.
UTM Parameter Breakdown
utm_source
The platform or source
utm_medium
The type of traffic
Organic
utm_campaign
Name of your campaign
Black Friday
utm_content
Placement or ad variation
Bio, Feed, Reels
How to Use UTM Parameters to Track Instagram Bio, Posts, and Reels
UTM link examples
For Instagram Bio
Use this in your Instagram bio link, especially if you change it based on promos or launches.
https://yourwebsite.com/?utm_source=instagram&utm_medium=organic&utm_campaign=bio&utm_content=linkinbio
For Instagram Story
Use this when adding a swipe-up link or link sticker in an Instagram Story.
https://yourwebsite.com/?utm_source=instagram&utm_medium=organic&utm_campaign=product-launch&utm_content=story
How to Use UTM Parameters to Track Facebook Posts, Ads, and Stories
UTM link examples
Facebook Organic Post
Use this when sharing a link in a regular Facebook post on your business page or personal profile.
https://yourwebsite.com/?utm_source=facebook&utm_medium=organic&utm_campaign=spring-launch&utm_content=feed-post
Facebook Story
Use this when sharing a link in your Facebook Story (for pages with link-sharing capability or with a "swipe up" equivalent).
https://yourwebsite.com/?utm_source=facebook&utm_medium=organic&utm_campaign=new-arrival&utm_content=story
Facebook Group Links
Facebook Groups and Communities are powerful spaces for niche engagement. Whether you're sharing links in your own group or participating in others, UTM parameters help you track exactly how much traffic you're getting from those efforts.
UTM Example for Facebook Group Links:
https://yourwebsite.com/?utm_source=facebook&utm_medium=organic&utm_campaign=group-strategy&utm_content=community-post
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