Bing Ads (Microsoft Advertising)

Where to Add:

  • Bing Ads > Campaigns > Settings > Account level options > Tracking template field

Snippet to Use:

{lpurl}?bl_source=bing&bl_campaign={CampaignId}&utm_term={AdGroupId}&bl_adid={adid}

Notes:

  • bing is manually added as the source, and {adid} is Bing’s dynamic parameter.

  • As with Google Ads, Bing Ads allows overriding templates at campaign level. Make sure no other tracking templates conflict with your setup.

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