Google Ads UTM Parameter

To ensure Bloom accurately tracks all your Google Ads campaigns, you can apply UTM parameters at the account level. This method automatically applies tracking to every campaign and ad in your account, ensuring consistent data capture without manual setup for each campaign.

Steps to Add UTM Parameters

1. Log in to your Google Ads account.

2. In the left-hand menu, go to Admin.

3. Select Account Settings.

4. Scroll down to the Tracking section.

1. Under Final URL suffix, paste the following UTM parameters:

bl_source=google&bl_campaign={campaignid}&bl_adid={creative}

6. Before saving, click the Test toggle located next to the Final URL suffix field.

• Google Ads will validate your tracking setup.

• If there’s an issue with the parameters, you’ll see an error message — fix it before saving.

7. Once the test passes successfully, click Save to apply your changes.