To Verify Added Parameters

1. In Ads Manager, go to Columns > Custom.

1. Search for URL Parameters and apply.

1. Check that the added parameters are correctly reflected for each ad.

1. If parameters are missing or incorrect, edit the ad(s) and repeat the steps above.

Must Have UTM Parameters

When adding any other UTMs, make sure your tracking parameters always include at least one of the following options, which can be used in any of these formats:

Source Parameters:

Use at least one of the following parameter values

bl_source=facebook
utm_source=facebook
bl_source={{site_source_name}}
utm_source={{site_source_name}}

Campaign Parameters:

Use at least one of the following parameter values

bl_campaign={{campaign.id}}
utm_campaign={{campaign.id}}

Ad Parameters:

Use at least one of the following parameter values

bl_adid={{ad.id}}
utm_adid={{ad.id}}

Template if no parameters exist:

utm_source={{site_source_name}}&utm_medium=paid&utm_campaign={{campaign.name}}&bl_campaign={{campaign.id}}&utm_term={{adset.name}}&utm_content={{ad.name}}&bl_adid={{ad.id}}