Google Ads UTM Parameter

Where to Add:

• Google Ads > Ads > Edit Ad > URL options > Tracking template

• Insert in the "Tracking template" field.

Snippet to Use:

{lpurl}?bl_source=google&bl_adid={creative}&bl_campaign={campaignid}

Notes:

• {creative} is a ValueTrack parameter that inserts the unique ID of the ad.

• You can apply tracking templates at the account, campaign, or ad-group level. A lower-level template (e.g., at the campaign or ad-group level) will override higher-level templates.

• Ensure all existing templates are updated to maintain uniform tracking.