Step 3- UTM Parameter Guide

UTM Parameter Tracking in Bloom:

To ensure complete and accurate attribution tracking across all your ad platforms, it's essential to configure UTM parameters for every campaign. Proper UTM tagging enables Bloom to measure the true return on each dollar of ad spend, providing full visibility into your performance across channels.

Why This Matters?

Without UTM parameters, Bloom cannot reliably attribute conversions back to the source, medium, campaign, and creative. This results in incomplete data and suboptimal decision-making. With UTM tracking in place, you'll gain clarity on CAC, ROAS, and channel profitability.

UTM Parameter
Facebook
Google Ads
TikTok Ads
Bing Ads
Organic Traffic

Support: If you encounter any issues, contact Bloom Analytics Support for assistance.