Meta Ads UTM Parameter
BULK EDIT
You can bulk edit up to 200 ads at a time using Facebookโs Bulk Edit tool to apply Bloom's tracking parameters.
Steps to Bulk Edit Ads
Open Ads Manager.
You can select all relevant campaigns. Note: Advantage+ Shopping Campaigns must be edited separately from standard campaigns. Skip Messenger ads โ they don't support URL parameter editing.
Switch to the Ad level.
Select up to 200 ads on the current page.
Click the dropdown next to โEditโ โ choose โURL Parametersโ.
In the "Edit all selected ads" field, paste the appropriate Bloom UTM snippet.
Click โSave to Draftโ.
If you have more than 200 ads, go to the next page and repeat steps 3โ7.
Once all drafts are ready, review & Publish your changes.
Bloom UTM Snippet to Use
If your ad does not have existing URL parameters:
?utm_source=meta&utm_medium=paid&utm_campaign={{campaign.name}}&utm_term={{adset.name}}&utm_content={{ad.name}}&bl_source={{site_source_name}}&bl_adid={{ad.id}}&bl_campaign={{campaign.id}}
If your ad already has existing parameters:
&bl_source={{site_source_name}}&bl_adid={{ad.id}}&bl_campaign={{campaign.id}}
Usage Tip:
Always use " ? " when adding parameters to a clean URL.
Use " & " if parameters already exist.
MANUAL EDIT
Where to Add: Ads Manager > Ad Level > Tracking Settings > URL Parameters
Snippet to Use:
bl_source={{site_source_name}}&bl_adid={{ad.id}}

Notes: {{site_source_name}} and {{ad.id}} are Metaโs dynamic parameters. By using these parameters, Bloom Analytics can identify the exact ad that brought the user to your site.
Important Notes:
Messenger Ads cannot be updated with URL parameters โ skip these.
Prioritize active and recently active ads to ensure tracking is applied where it matters most.
Follow the correct format to ensure the Bloom Pixel tracks performance accurately.
Advantage+ Shopping Campaigns must be edited separately from standard campaigns.
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