Meta Ads UTM Parameter

BULK EDIT

You can bulk edit up to 200 ads at a time using Facebookโ€™s Bulk Edit tool to apply Bloom's tracking parameters.

Steps to Bulk Edit Ads

  1. Open Ads Manager.

  2. You can select all relevant campaigns. Note: Advantage+ Shopping Campaigns must be edited separately from standard campaigns. Skip Messenger ads โ€“ they don't support URL parameter editing.

  3. Switch to the Ad level.

  4. Select up to 200 ads on the current page.

  5. Click the dropdown next to โ€œEditโ€ โ†’ choose โ€œURL Parametersโ€.

  6. In the "Edit all selected ads" field, paste the appropriate Bloom UTM snippet.

  7. Click โ€œSave to Draftโ€.

  8. If you have more than 200 ads, go to the next page and repeat steps 3โ€“7.

  9. Once all drafts are ready, review & Publish your changes.

Bloom UTM Snippet to Use

If your ad does not have existing URL parameters:

?utm_source=meta&utm_medium=paid&utm_campaign={{campaign.name}}&utm_term={{adset.name}}&utm_content={{ad.name}}&bl_source={{site_source_name}}&bl_adid={{ad.id}}&bl_campaign={{campaign.id}}

If your ad already has existing parameters:

&bl_source={{site_source_name}}&bl_adid={{ad.id}}&bl_campaign={{campaign.id}}

Usage Tip:

Always use " ? " when adding parameters to a clean URL.

Use " & " if parameters already exist.

MANUAL EDIT

Where to Add: Ads Manager > Ad Level > Tracking Settings > URL Parameters

Snippet to Use:

bl_source={{site_source_name}}&bl_adid={{ad.id}}

Notes: {{site_source_name}} and {{ad.id}} are Metaโ€™s dynamic parameters. By using these parameters, Bloom Analytics can identify the exact ad that brought the user to your site.

Important Notes:

  • Messenger Ads cannot be updated with URL parameters โ€” skip these.

  • Prioritize active and recently active ads to ensure tracking is applied where it matters most.

  • Follow the correct format to ensure the Bloom Pixel tracks performance accurately.

  • Advantage+ Shopping Campaigns must be edited separately from standard campaigns.

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