Facebook UTM Parameter

Meta (Facebook/Instagram)

Option 1:

Where to Add:

• Ads Manager > Ad Level > Tracking Settings > URL Parameters

Snippet to Use:

bl_source={{site_source_name}}&bl_adid={{ad.id}}&bl_campaign={{campaign.id}}

Please copy and paste the snippet above following your regular parameters, and structure it as shown in the video to generate your UTM parameters

**Note: If your URL already contains parameters, use an ampersand (&) after the existing parameters, then paste the snippet provided above.**

Option 2:

How to add:

• Ads Manager > Ad Level > Tracking Settings >Build a URL parameter

Snippet to Use:

bl_source={{site_source_name}}
bl_adid={{ad.id}}
bl_campaign={{campaign.id}}

Enter your usual tracking values, then add the parameters above under "Custom Parameters" one by one, following the steps shown in the video below.